March 28, 2008

It's looking like that journalism degree will pay off

It's nice to go into an industry that's losing millions of dollars every year. By the time I get a good job, journalists will probably printed papers on the back of napkins.

NEW YORK The newspaper industry has experienced the worst drop in advertising revenue in more than 50 years.

According to new data released by the Newspaper Association of America, total print advertising revenue in 2007 plunged 9.4% to $42 billion compared to 2006 -- the most severe percent decline since the association started measuring advertising expenditures in 1950.

The drop-off points to an economic slowdown on top of the secular challenges faced by the industry. The second worst decline in advertising revenue occurred in 2001 when it fell 9.0%.Total advertising revenue in 2007 -- including online revenue -- decreased 7.9% to $45.3 billion compared to the prior year.

You can read the full story here.

I hope Red Robin is hiring.

1 comment:

  1. I'm telling you - Go back to Chewelah and run the local paper, and I'll run for mayor. We'll own that town by the time we're finished.

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