October 23, 2009

Grumpy journalist complains about not getting Microsoft press releases

Stop the presses! We've got a news story on our hands as PC Mag's John Dvorak has thrown down the gauntlet - he's going after the evil giant software company known as Microsoft. You may have heard of them because they're trying to take over the world. Dvorak reveals some of the horrible things that the company has done...

I haven't received a single personal note from a Microsoft PR person for roughly four years. Instead, the company has taken to sending out very lengthy and somewhat boring cheerleader-type consumer newsletters to the media in an attempt to keep us informed. It's essentially spam with lots of links and no real compelling content, which seems to be the work of someone who has recently finished taking English as a Second Language courses.

Somewhere along the line, Microsoft apparently decided that it only wants to deal with those amenable suckers who will give it a pass on everything—or perhaps the company has just given up any hopes of getting favorable press. Whatever the case may be, the Microsoft of 15 years ago did a much better job managing the media than it does today. The shift signals more than a simple annoyance—Microsoft's carelessness with the media seems to represent an overall careless that permeates throughout the entire company.

You haven't received a press release?!?! Heaven forbid you have to actually research something yourself or go onto these blogs which are already stuffed with info on windows. You want an article hand delivered to your inbox so you can rewrite it and collect a paycheck. Ladies and gentlemen, journalism!

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