June 30, 2011

New Team Garmin-Cervélo kit features return of argyle

Team Garmin-Cervélo unveiled their new Tour de France kit today.

And I love it.

I was very disappointed in their kits this season when they got rid of the argyle. You can't be the Argyle Armada without argyle!

But the Team Garmin-Cervélo 2011 Tour de France kit brings the argyle back! It also switches the dominate color from black to white on the jersey. Which will be much cooler for the hot weather of the Tour de France.

The new jersey and shorts retain the distinctive Garmin and Cervélo logos, but reverse white with black on the jersey. The signature Slipstream Sports argyle is prominently displayed.

“We’re really excited about the Tour de France kit,” said Jonathan Vaughters, CEO of Slipstream Sports and Director Sportif, Team Garmin-Cervélo. “The lighter color is perfect for hot weather and our signature argyle is more prominent.”

This is the third time Castelli have introduced new clothing at the Tour de France. “We consider the Tour de France a very special event that deserves a special design,” said Steve Smith, Castelli Brand Manager.

“This team is rider-centric, and Castelli has done its part to make sure the riders have the most comfortable and technically advanced clothing for this big event. Racing in hot weather is physically demanding, that’s a given, and despite the fact that Castelli makes some of the lightest and coolest fabrics in existence, wearing a lighter colour will make a big difference, both psychologically and physically, to a rider’s well being,” explained Steve Smith.

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