February 23, 2012

Honey Badger socks

Around the Just South of North headquarters we're huge fans of the honey badger. During our editorial meetings the phrase, "honey badger don't care" is often thrown around.

Well now we've found some team socks that Brandon and I will certainly be wearing.

Check them out:
They are from DeFeet International and are awesome!

Here's the official description:

By now you've probably heard of the honey badger. If you haven't, search for the animal on youtube. Such an amazingly tough animal makes us want to award the nickname to our toughest athletes. Jens Voigt, for example. The German attacks his rivals incessantly. He seems practically unbothered by having to make tempo at the head of the field for hours on end. Voigt would crash, rise, crash, and rise again, only to resume the attacking when he regained the group.

Jens Voigt knows how to keep pushing himself.

"Honey badger don't care!"

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