Mark Cuban is a genius. He basically came up with a way newspapers can actually make money again...The ownership of the credit card by newspapers. I’ve always been a believer that Amazon has excelled not just because they have great customer service and decent prices, but because they have those, PLUS they have my credit card on file. It’s easier to buy from Amazon than it is to go to the store.
Newspapers want to charge for content, or really, anything and everything they can. In order to do so, you need to get the customers credit card on file. NO ONE , and I MEAN NO ONE is going to go through the hassle of entering a credit or debit card in order to buy their first penny, nickel or dime article. It’s far too much hassle. Even using PayPal is a hassle.
You need to get reader’s credit cards on files and start being the baby Amazon of your local area.
...you should look at anything and everything digital that you can acquire and give away or sell to your subscribers. It costs you next to nothing to host and allow the downloads, but you are driving traffic, and immediately offering incremental value that isnt available elsewhere.
From there, its a question of imagination.
Want the super special Dallas Cowboys expanded 10 page draft section. $5.00, charged to your card. Get the weekly video blog for the Dallas Mavericks, delivered to your email box for only 29c per month, charged to your card annually. Want to get the indepth analysis of whats going on with High School Football, get the exclusive insight that only Joe Blow of the Morning News can offer for $2.95 per month, Delivered to your email, or get our special expanded print edition every saturday with indepth analysis and pictures of every high school football game with exclusive links to online video for only $9.95 per month during HS football season.
Upload us a family picture and 500 words, and we will put it front and center on the front page of the Morning News along with the headline you pick and deliver it to your door for $25. Want a copy for grandma, $10 per extra copy. We have negotiated for a special price on the Disney DVD release of The Jonas Brothers DVD. Have it on your doorstep at 5am the morning its released, for the low , low price of $17.95. Our advertiser, Dallas Flowers is offering a mothers day special of a dozen roses for $19.95 if you pre order from DallasNews.com/mothersday and pay with your EZ PAY.
This is why Mark Cuban owns an NBA franchise, and I own three pairs of Starbury's. Now, if newspapers would collectively pull their heads out of their butts and do this - maybe we wont see the complete downfall of journalism.
No comments:
Post a Comment