October 27, 2009

CNN last in the ratings

News giant CNN is having some issues with competiting networks. In fact, they're losing to them all in the ratings race, including their own sister network HLN. Execs can't be too thrilled about this one.

CNN, which invented the cable news network more than two decades ago, will hit a new competitive low with its prime-time programs in October, finishing fourth – and last – among the cable news networks with the audience that all the networks rely on for their advertising.

The official monthly numbers will be finalized at 4 p.m. Monday and will include results from Friday. CNN executives conceded that will not change the competitive standing for the month. CNN will still be last in prime time.

That means CNN’s programs were behind not only Fox News and MSNBC, but even its own sister network HLN (formerly Headline News.) Three of its four shows between 7 and 11 p.m. finished fourth and last among the cable news networks. That was the first time CNN had finished that poorly with its prime-time shows.

Maybe Anderson Cooper could start hosting "Who's the daddy?" episodes like Maury Povich or start yelling a berating guests on his show? Hey, it works for Bill O'Reilly!

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