October 19, 2010

Degree Men Chain of Adventure

Degree has come up with a great marketing campaign for their new deoderant Degree for Men Adventure.

The antiperspirant is called "Adventure" so what better way to promote it than to find the ultimate adventure superstar.

That of course is none other than Bear Grylls.

For the commercials Bear will be challenged by superstars from professional sports to complete the tasks at hand. Pretty fun marketing idea.

Check out the promo and then the first commercial:

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