The Nets bag PR gem

Remember the story we told you about concerning the New Jersey Nets CEO yelling at fans with paper bags over their heads? Apparently the PR department of the team is quite clever...

The Nets had a "Bag Exchange" Wednesday night, when all fans were invited to turn in their bags for a nylon bag with the Nets logo on it, and a note from Yormark himself. The note read, "Thanks for letting us see your face, we hope we see it more often at Nets games - Regards, Brett Yormark."

The team did not promote the exchange beforehand; they merely instructed personnel to identify bag-wearers and offer to make the swap. The nylon bag will also include trading cards. 

Now the team's front office management? Not so much.